• +90 (212) 478 44 00
  • web(at)dogruol.com.tr

About Us

Doğruol family started its textile journey in 1955 as a tailor shop. In 1970 the family took a step towards the textile industry with the founding of a small factory producing men’s clothing. Shortly after entering the overseas markets in 1981 with sport wear, kids wear production started in 1983. Doğruol Giyim San. ve Dış Tic. A.Ş. was established in 1988. In 1988, zipper manufacturer and seller Moda Fermuar was established as a subsidiary to Doğruol Giyim. A kids and young fashion brand, Blue Effect, was founded in 2009 and maintains its activities to become a global brand.


Blue Effect is a well known and preferred kids and young fashion brand in Europe. Our products are sold in large retail stores such as Peek& Cloppenburg, Galeria Kaufhof and WÖHRL all around Germany. In addition to stores, Blue Effect products can also be purchased online from Zalando, an online retail store representing famous kid’s textile brands from all over the world. With increasing popularity and brand recognition since its establishment, Blue Effect is currently listed as one of the five most popular brands for kids and young fashion in Germany.

With the support of stakeholders, the innovative, dynamic and trendy brand, Blue Effect, offers its products designed for kids and teens, ages 0-16 (56-176 size), in global markets. In addition to the wide range of sizes available, products are also offered in Slim-Normal-Wide fit options. Thus, Blue Effect aims to provide highly desired features such as flexibility, comfort and fit with all of its products designed for young customers.